Data 'Switzerland' Stretches Out

Orlando can seduce you. Informatica World, held the week of April 30 � May 3 at Marriott's huge World Center Resort, had to compete with unwavering sunshine, swimming pools, cocoa-butter smells and the patter of vacationing families as they flip-flopped their way down the long corridors with pool toys dangling from childrens' hands. The flight from San Francisco via Denver to Orlando can deposit you at the front desk feeling haggard and grumpy, but it's hard to maintain that sort of edge after a few hours on the grounds of one of these resort hotels amid such carefree folk.

True, nearly all my time was spent in the ballrooms and salons of the convention center. Food and drinks were plentiful, although I had my hand slapped for mistakenly lifting a muffin from a continental breakfast spread that it turned out belonged to a Lenovo sales meeting. Once I found the Informatica coffee and munchies, I settled in for keynotes and track sessions that painted seductive visions of their own. The subject was enterprise data integration; Informatica's goal is to be the hub that brings together structured and unstructured data and lets it flow easily across enterprise boundaries.

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