Close Control of Opportunities

When Tallard Technologies Inc. outgrew its legacy CRM application, it chose SAP Customer Relationship Management for a centralized repository of customer information, formal sales-tracking tools, and business-partner collaboration capabilities. Tallard now has a clear view of its sales and prospects and a platform for future efficiencies.

“Of course all our customers are important for us, that´s why each requires different strategies for attracting sales”, says Chris S. Meiser, executive vice president of operations at Tallard Technologies Inc. “All of the people who make up our multi-tiered business model – we sell to large enterprise IT buyers, systems integrators, large retail electronics chains, and small storefront shops throughout the Caribbean and Latin America – need to communicate about each opportunity, and we needed a vehicle for making that happen efficiently.”

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